Recently, I had the pleasure of speaking to a room full of 30 business owners about a powerful, eye-opening tool that’s creating real impact in leadership, communication, and team dynamics: HBDI® Profiling.

As a certified HBDI practitioner, I don’t just deliver the profile, I create fun, energising, and highly practical sessions that are tailored to how your team learns and communicates.

The goal? To empower people with a better understanding of themselves and each other, so they can work smarter, lead more effectively, and collaborate with confidence.  PeopleInk loves to empower people!

💡 So, What Is HBDI?

The Herrmann Brain Dominance Instrument (HBDI®) is a science-backed assessment that reveals how you prefer to think, and how those preferences influence your decision-making, communication, problem-solving, and leadership style.

It breaks thinking into four key preferences: 

• 🔵 Analytical (Blue) – logical, fact-based, critical thinking

• 🟡 Strategic (Yellow) – big-picture, creative, visionary thinking

• 🔴 Relational (Red) – emotional, intuitive, people-focused thinking

• 🟢 Practical (Green) – organised, detailed, process-driven thinking

It’s not about putting people in boxes, it’s about giving individuals and teams a language for understanding how they think, how they differ, and how they can work better together.

Why This Tool Matters (Now More Than Ever)

In fast-paced, high-pressure work environments, we often focus on what needs to be done, and overlook how people naturally think and operate. That’s where HBDI becomes a game-changer.

When you understand your own thinking preferences, and those of your team, you can:

✅ Build stronger communication (fewer misunderstandings)
✅ Spot stress, disengagement, or tension early
✅ Set clearer expectations and boundaries
✅ Strategise with more insight and less guesswork
✅ Lead diverse teams with more empathy and impact

Some real-world outcomes I’ve seen include:

• Increased engagement and retention

• Faster decision-making

• Greater collaboration across teams

• Clearer role alignment and purpose

👥 Imagine This…

You bring your team together for a half-day session. There’s energy in the room. People are laughing, nodding, and having lightbulb moments like:

“Ahhh… THAT’S why we’ve been clashing, or missing each other in meetings.”

I design each session specifically around your business, your team, and your goals.

Whether it’s a newly formed team, a leadership group needing alignment, or a culture that needs refreshing, this is not off-the-shelf.

Together, we identify gaps in thinking, harness strengths, and co-create strategies your team can take back and apply straight away.

🧠 “This isn’t just profiling. It’s a shift in how you lead, communicate, and grow.”

✨ What I Offer:

✅ 1:1 HBDI Profiles + Debrief
Perfect for anyone who wants to better understand themselves, improve communication, strengthen relationships, and gain clarity on how they think, learn, and make decisions—in work and in life.
$425 + GST

✅ Team Workshops
Tailored sessions to suit your team’s preferred learning style, company culture, and real challenges. Fully interactive, energising, and results-focused.
POA

Want to know if HBDI is right for you or your team?
I’m friendly, chatty, and always happy to help, reach out to Katie (me) for a quick chat. No pressure, just honest advice.